Which one do you think you will remember best? Which one will you be able to explain to your friend in clear and simple terms?Īn urban legend, on the one hand, a few lines from an article out of context on the other: the comparison between the two is indeed biased. Then call a friend and tell him the two stories. Now, go do something for ten minutes, anything. The fact that, to maintain transparency, donor organizations often have to classify the donated sums into categories is a factor limiting the flow of resources towards our organization. The community’s make-up in the broader sense lends itself by nature to an equation of return on investment, which can be reproduced by referring to existing practices. Let’s now look at an article published in the newsletter of a charity organization: A story easily remembered, a striking story, a story made to stick albeit a completely fake story. The ambulance is on its way.Ĭongratulations! You have just read one of the most popular urban legends of the past fifteen years, which has gone around the Internet in every language and many forms. You are the victim of an organ trafficking network wreaking havoc in the city. “Sir, could you please reach your arm behind your back? Can you feel something? A catheter in your lower back?” He struggled to reach, his fingers numbed with the cold, and dialed the emergency number.Īt the other end of the line, the switchboard operator did not sound surprised. There was a cellphone on a small table beside the bathtub. His attention was then drawn to a small piece of paper: DO NOT MOVE.

He looked around him, panicked, trying to remember what he was doing there. When he woke up, comatose, he was lying in a hotel bathtub, his body covered in ice. “Thank you,” he said and took his first sip. He had just finished his first glass when an attractive young woman came by and offered him a drink. Once the meeting was over, he still had time before catching his flight home, so he went to a bar for a drink. He was in Seattle for an important meeting with a client. You will never guess what happened to one of my friends’ friends – Frank, not to name him. Not All Communication Is Created Equal Made to Stick: Book Summary, Part I I’m afraid this will be the case for many books in the Psychology & Communication category 😉. Note: Made To Stick is such a comprehensive book that I’m publishing its summary in two parts. The authors of Made To Stick study the ideas that stick and explain their methods of adhesion.īy Chip Heath and Dan Heath, 2007, 285 pages. Summary of “Made to Stick”: Some ideas influence their audience, making a mark on their memory for a long time and even making them act whilst others are forgotten having hardly been heard. Welcome back to Books That Can Change Your Life ! Since it is not your first visit here, you must want to receive The 3 Vital Principles To Succeed in Life, backed by science :

Book made to stick